https://www.adrianamariella.com/work daily 0.75 2026-03-26 https://www.adrianamariella.com/work/kraftsingles monthly 0.5 2026-03-26 https://www.adrianamariella.com/work/blog-post-title-two-t5my5-k4xmd-47fwc-fehfx monthly 0.5 2025-08-22 https://www.adrianamariella.com/work/blog-post-title-three-y3peb-4lwnz-5xrlp-g5p6m monthly 0.5 2025-08-22 https://www.adrianamariella.com/work/blog-post-title-four-lr658-tcthp-7nadf-7bfst monthly 0.5 2025-09-09 https://www.adrianamariella.com/about daily 0.75 2019-12-23 https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1577043746008-KI1QT31L06FONG4N6HLY/image-asset.jpeg About https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1577043746008-KI1QT31L06FONG4N6HLY/image-asset.jpeg About https://www.adrianamariella.com/contact daily 0.75 2019-12-30 https://www.adrianamariella.com/welcome daily 0.75 2020-05-03 https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1588523161496-40N14WHF1OKGCKWYJAPA/IMG_8119_2_hair_2.jpg Welcome https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1588523161496-40N14WHF1OKGCKWYJAPA/IMG_8119_2_hair_2.jpg Welcome https://www.adrianamariella.com/publications daily 0.75 2020-05-04 https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1588554003784-ZR23Q2CPTQQ79D1BY84P/Screen+Shot+2020-05-03+at+8.59.03+PM.png PUBLICATIONS https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1588554188387-YMYB7DKOVBLVTFKLSQ08/Screen+Shot+2020-05-03+at+8.59.14+PM.png PUBLICATIONS https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1588554064913-5S2MOL6CVZSX18B4U7I0/Screen+Shot+2020-05-03+at+8.59.38+PM.png PUBLICATIONS https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1588554003784-ZR23Q2CPTQQ79D1BY84P/Screen+Shot+2020-05-03+at+8.59.03+PM.png PUBLICATIONS https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1588554188387-YMYB7DKOVBLVTFKLSQ08/Screen+Shot+2020-05-03+at+8.59.14+PM.png PUBLICATIONS https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1588554064913-5S2MOL6CVZSX18B4U7I0/Screen+Shot+2020-05-03+at+8.59.38+PM.png PUBLICATIONS https://www.adrianamariella.com/bio daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/c35ffdcf-9aad-48f6-9985-59acdd1ea38d/AM+HEADSHOT+84.jpg https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/c35ffdcf-9aad-48f6-9985-59acdd1ea38d/AM+HEADSHOT+84.jpg BIO https://www.adrianamariella.com/new-page-2 daily 0.75 2020-05-01 https://www.adrianamariella.com/publications-1 daily 0.75 2021-07-14 https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1616505404085-E1THZ0PPG4R9W0KU41PB/image-asset.jpeg Publications & Press - My Soulmate’s in an Armchair at McNally Jackson An original collection of poetry on sale at McNally Jackson and on Blurb, benefitting local bookstores. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626225684206-HTUU6NZOIXNGW6CNFFEO/Screen+Shot+2020-05-03+at+8.59.38+PM.png Publications & Press - Tragedy, Heroes, and the American Imaginary: Blockbuster Conflict Film from 2006-2016 Peer-reviewed chapter in the Anthology Feeding Cultural Fear: Essays on Films During a Time of Transition: 1998-2020 (expected 2020/2021) https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589587979996-M2C23CDL0WK8RY55HWPS/Advertising+Week Publications & Press - Advertising Week 360 May 2020 https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1616505404085-E1THZ0PPG4R9W0KU41PB/image-asset.jpeg Publications & Press - My Soulmate’s in an Armchair at McNally Jackson An original collection of poetry on sale at McNally Jackson and on Blurb, benefitting local bookstores. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1588554188387-YMYB7DKOVBLVTFKLSQ08/Screen+Shot+2020-05-03+at+8.59.14+PM.png Publications & Press - Selling America: How Post-Recession Ads Told Americans the Story of Themselves Peer-reviewed journal article in the International Journal of Humanities and Cultural Studies (Vol. 4, Issue 2, 2017) https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1588554003784-ZR23Q2CPTQQ79D1BY84P/Screen+Shot+2020-05-03+at+8.59.03+PM.png Publications & Press - Culture for Sale: Ads in the Age of Artertainment Peer-reviewed chapter in the anthology The Art of Artertainment: Nobrow, American Style (Vernon Press, 2019) https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626225684206-HTUU6NZOIXNGW6CNFFEO/Screen+Shot+2020-05-03+at+8.59.38+PM.png Publications & Press - Tragedy, Heroes, and the American Imaginary: Blockbuster Conflict Film from 2006-2016 Peer-reviewed chapter in the Anthology Feeding Cultural Fear: Essays on Films During a Time of Transition: 1998-2020 (expected 2020/2021) https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589587979996-M2C23CDL0WK8RY55HWPS/Advertising+Week Publications & Press - Advertising Week 360 May 2020 https://www.adrianamariella.com/new-page-3 daily 0.75 2020-05-04 https://www.adrianamariella.com/new-page daily 0.75 2020-05-01 https://www.adrianamariella.com/keynote daily 0.75 2020-05-24 https://www.adrianamariella.com/batch-2 daily 0.75 2020-05-03 https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1588522988687-UE7L9TBRPMQG8R004P5U/image-asset.jpeg Batch 2 https://www.adrianamariella.com/portfolio daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589413457357-ZLV9L93T363WUG8TEVKX/Screen+Shot+2020-05-13+at+7.44.03+PM.png Portfolio - Volkswagen Our campaign generated Super Bowl-level interest in VW, resulting in an increase in brand trust scores and a decrease in brand avoidance scores, both of which had remained stagnant in the years following Dieselgate. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626219969640-A7BJ68XO8B2EMRT9N39K/bc0f82fd-7e02-44dd-845b-0e7dbd6533fb.jpg Portfolio - Kraft Singles After years of apologizing and fighting for a role in a category trending organic and artisanal, we helped Kraft Singles reposition itself as the iconic staple it is. Work forthcoming. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626225221758-CBS3DPQGZ4KQDU6UB0JP/Screen+Shot+2021-07-13+at+7.58.24+PM.png Portfolio - Monteverdi Tuscany A luxury boutique hotel in the heart of Tuscany had the makings of an always-sold-out-property but was still seeing vacancies. I led strategy for a full redesign and repositioning, elevating it from another Tuscan hotel to a transformative destination on the top of its consumer’s must-go list. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626221438259-CYFN3UMCUSQ73BNPQD3E/8x2xVcBG_400x400.jpg Portfolio - adidas Women Helped the biggest sports brand in the world see a more inclusive, powerful way to position itself with a new crop of feminist consumers. Work forthcoming. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589409534890-6FLOKECCK7O059HLRMMK/Screen+Shot+2020-05-13+at+6.20.50+PM.png Portfolio - adidas Originals A star-studded brand campaign featuring Dua Lipa, A$AP Ferg, and Nick Young formed the next chapter of the Original Is Never Finished brand platform. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626220409863-RTFQH8N0WPLL58YSPO6L/SToK-Cold-Brew-Coffee-wins-Breakthrough-Innovation-award_wrbm_large.png Portfolio - STōK Cold Brew With 1% awareness, STōK tasked us with repositioning the brand to better align with its Millennial consumer. We found a white space in the dark underbelly of iced coffee culture that no one was owning and claimed it as our own. Work forthcoming https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626224763677-9GFZHQU5SODVS37Z1H2L/Harridan_Boks_00938_Full4+%283%29.png Portfolio - Harridan Vodka Leading brand strategy from top to bottom, I helped launch Harridan in 2020, getting it noticed by Vogue, The Washington Post, VinePair, and Betches among others. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589406969431-DS4HB33CDLVVPMFLDJZ1/Screen+Shot+2020-05-13+at+5.55.49+PM.png Portfolio - adidas Originals adidas FW17 “Original is Never Finished - Chapter 3” (feat. Kendall Jenner, James Harden, Playboi Carti, 21 Savage, and Yung Thug) https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589558000709-9V9U109YTHPZSA8GIKLS/Screen+Shot+2020-05-15+at+11.52.36+AM.png Portfolio - Volkswagen Beetle One of the most successful campaigns of the year, this farewell campaign launched on New Year’s Eve commemorating the end of Beetle manufacturing and welcomed in a new era of electric. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589558294043-H5FTRPJ5358EVSJLE2DZ/Screen+Shot+2020-05-15+at+11.57.59+AM.png Portfolio - Volkswagen Our launch campaign for the all-new 2020 Atlas Cross Sport featuring Paul Giamatti and Kieran Culkin that poked at a culture of excess positioned VW for some of its best sales quarters in history. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589558129373-1UQGQS2D0D1JRM2WLQ7X/Screen+Shot+2020-05-15+at+11.55.19+AM.png Portfolio - Lucky Charms Our Lucky 10 Sweepstakes featuring Biz Markie offered 90’s-nostalgic fans the chance to win one of 10 Marshmallows-Only Boxes, resulting in millions of views and participation from celebrities and news stations. It was so successful it was replicated in future years. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589414455865-81WRVSXEOLP14ADV8EO0/Screen+Shot+2020-05-13+at+8.00.36+PM.png Portfolio - Alexander Wang Shot by Juergen Teller and featuring Bella Hadid and Kendall Jenner, this FW17 campaign joined highbrow and lowbrow. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589413457357-ZLV9L93T363WUG8TEVKX/Screen+Shot+2020-05-13+at+7.44.03+PM.png Portfolio - Volkswagen Our campaign generated Super Bowl-level interest in VW, resulting in an increase in brand trust scores and a decrease in brand avoidance scores, both of which had remained stagnant in the years following Dieselgate. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626219969640-A7BJ68XO8B2EMRT9N39K/bc0f82fd-7e02-44dd-845b-0e7dbd6533fb.jpg Portfolio - Kraft Singles After years of apologizing and fighting for a role in a category trending organic and artisanal, we helped Kraft Singles reposition itself as the iconic staple it is. Work forthcoming. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626225221758-CBS3DPQGZ4KQDU6UB0JP/Screen+Shot+2021-07-13+at+7.58.24+PM.png Portfolio - Monteverdi Tuscany A luxury boutique hotel in the heart of Tuscany had the makings of an always-sold-out-property but was still seeing vacancies. I led strategy for a full redesign and repositioning, elevating it from another Tuscan hotel to a transformative destination on the top of its consumer’s must-go list. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626221438259-CYFN3UMCUSQ73BNPQD3E/8x2xVcBG_400x400.jpg Portfolio - adidas Women Helped the biggest sports brand in the world see a more inclusive, powerful way to position itself with a new crop of feminist consumers. Work forthcoming. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589409534890-6FLOKECCK7O059HLRMMK/Screen+Shot+2020-05-13+at+6.20.50+PM.png Portfolio - adidas Originals A star-studded brand campaign featuring Dua Lipa, A$AP Ferg, and Nick Young formed the next chapter of the Original Is Never Finished brand platform. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626220409863-RTFQH8N0WPLL58YSPO6L/SToK-Cold-Brew-Coffee-wins-Breakthrough-Innovation-award_wrbm_large.png Portfolio - STōK Cold Brew With 1% awareness, STōK tasked us with repositioning the brand to better align with its Millennial consumer. We found a white space in the dark underbelly of iced coffee culture that no one was owning and claimed it as our own. Work forthcoming https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626224763677-9GFZHQU5SODVS37Z1H2L/Harridan_Boks_00938_Full4+%283%29.png Portfolio - Harridan Vodka Leading brand strategy from top to bottom, I helped launch Harridan in 2020, getting it noticed by Vogue, The Washington Post, VinePair, and Betches among others. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589406969431-DS4HB33CDLVVPMFLDJZ1/Screen+Shot+2020-05-13+at+5.55.49+PM.png Portfolio - adidas Originals adidas FW17 “Original is Never Finished - Chapter 3” (feat. Kendall Jenner, James Harden, Playboi Carti, 21 Savage, and Yung Thug) https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589558000709-9V9U109YTHPZSA8GIKLS/Screen+Shot+2020-05-15+at+11.52.36+AM.png Portfolio - Volkswagen Beetle One of the most successful campaigns of the year, this farewell campaign launched on New Year’s Eve commemorating the end of Beetle manufacturing and welcomed in a new era of electric. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589558294043-H5FTRPJ5358EVSJLE2DZ/Screen+Shot+2020-05-15+at+11.57.59+AM.png Portfolio - Volkswagen Our launch campaign for the all-new 2020 Atlas Cross Sport featuring Paul Giamatti and Kieran Culkin that poked at a culture of excess positioned VW for some of its best sales quarters in history. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589558129373-1UQGQS2D0D1JRM2WLQ7X/Screen+Shot+2020-05-15+at+11.55.19+AM.png Portfolio - Lucky Charms Our Lucky 10 Sweepstakes featuring Biz Markie offered 90’s-nostalgic fans the chance to win one of 10 Marshmallows-Only Boxes, resulting in millions of views and participation from celebrities and news stations. It was so successful it was replicated in future years. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589414455865-81WRVSXEOLP14ADV8EO0/Screen+Shot+2020-05-13+at+8.00.36+PM.png Portfolio - Alexander Wang Shot by Juergen Teller and featuring Bella Hadid and Kendall Jenner, this FW17 campaign joined highbrow and lowbrow. https://www.adrianamariella.com/resume daily 0.75 2026-03-26 https://www.adrianamariella.com/contact-1 daily 0.75 2020-05-25 https://www.adrianamariella.com/links daily 0.75 2020-11-30 https://www.adrianamariella.com/home daily 1.0 2026-03-26 https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589401022173-0LUQIMOBY976RT0ZQFEC/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589403778631-OBR7JSKGWJMWNRU5CZ3H/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1590369966180-Z2LAM076B7UEAGHY8FVE/adriana+work.jpg https://www.adrianamariella.com/portfolio-1 daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589413457357-ZLV9L93T363WUG8TEVKX/Screen+Shot+2020-05-13+at+7.44.03+PM.png Portfolio (Copy) - Volkswagen Our campaign generated Super Bowl-level interest in VW, resulting in an increase in brand trust scores and a decrease in brand avoidance scores, both of which had remained stagnant in the years following Dieselgate. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626219969640-A7BJ68XO8B2EMRT9N39K/bc0f82fd-7e02-44dd-845b-0e7dbd6533fb.jpg Portfolio (Copy) - Kraft Singles After years of apologizing and fighting for a role in a category trending organic and artisanal, we helped Kraft Singles reposition itself as the iconic staple it is. Work forthcoming. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626225221758-CBS3DPQGZ4KQDU6UB0JP/Screen+Shot+2021-07-13+at+7.58.24+PM.png Portfolio (Copy) - Monteverdi Tuscany A luxury boutique hotel in the heart of Tuscany had the makings of an always-sold-out-property but was still seeing vacancies. I led strategy for a full redesign and repositioning, elevating it from another Tuscan hotel to a transformative destination on the top of its consumer’s must-go list. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626221438259-CYFN3UMCUSQ73BNPQD3E/8x2xVcBG_400x400.jpg Portfolio (Copy) - adidas Women Helped the biggest sports brand in the world see a more inclusive, powerful way to position itself with a new crop of feminist consumers. Work forthcoming. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589409534890-6FLOKECCK7O059HLRMMK/Screen+Shot+2020-05-13+at+6.20.50+PM.png Portfolio (Copy) - adidas Originals A star-studded brand campaign featuring Dua Lipa, A$AP Ferg, and Nick Young formed the next chapter of the Original Is Never Finished brand platform. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626220409863-RTFQH8N0WPLL58YSPO6L/SToK-Cold-Brew-Coffee-wins-Breakthrough-Innovation-award_wrbm_large.png Portfolio (Copy) - STōK Cold Brew With 1% awareness, STōK tasked us with repositioning the brand to better align with its Millennial consumer. We found a white space in the dark underbelly of iced coffee culture that no one was owning and claimed it as our own. Work forthcoming https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1626224763677-9GFZHQU5SODVS37Z1H2L/Harridan_Boks_00938_Full4+%283%29.png Portfolio (Copy) - Harridan Vodka Leading brand strategy from top to bottom, I helped launch Harridan in 2020, getting it noticed by Vogue, The Washington Post, VinePair, and Betches among others. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589406969431-DS4HB33CDLVVPMFLDJZ1/Screen+Shot+2020-05-13+at+5.55.49+PM.png Portfolio (Copy) - adidas Originals adidas FW17 “Original is Never Finished - Chapter 3” (feat. Kendall Jenner, James Harden, Playboi Carti, 21 Savage, and Yung Thug) https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589558000709-9V9U109YTHPZSA8GIKLS/Screen+Shot+2020-05-15+at+11.52.36+AM.png Portfolio (Copy) - Volkswagen Beetle One of the most successful campaigns of the year, this farewell campaign launched on New Year’s Eve commemorating the end of Beetle manufacturing and welcomed in a new era of electric. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589558294043-H5FTRPJ5358EVSJLE2DZ/Screen+Shot+2020-05-15+at+11.57.59+AM.png Portfolio (Copy) - Volkswagen Our launch campaign for the all-new 2020 Atlas Cross Sport featuring Paul Giamatti and Kieran Culkin that poked at a culture of excess positioned VW for some of its best sales quarters in history. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589558129373-1UQGQS2D0D1JRM2WLQ7X/Screen+Shot+2020-05-15+at+11.55.19+AM.png Portfolio (Copy) - Lucky Charms Our Lucky 10 Sweepstakes featuring Biz Markie offered 90’s-nostalgic fans the chance to win one of 10 Marshmallows-Only Boxes, resulting in millions of views and participation from celebrities and news stations. It was so successful it was replicated in future years. https://images.squarespace-cdn.com/content/v1/5dfd2e69233adf3b289000e8/1589414455865-81WRVSXEOLP14ADV8EO0/Screen+Shot+2020-05-13+at+8.00.36+PM.png Portfolio (Copy) - Alexander Wang Shot by Juergen Teller and featuring Bella Hadid and Kendall Jenner, this FW17 campaign joined highbrow and lowbrow.